Attribution without the complexity.
We were tired of complex setups, hidden costs, and tools that fought against us. So we built Codelloy: link attribution and deep linking made simple, transparent, and genuinely useful from day one. When your tools just work, you get to focus on what actually matters: understanding your users and building something they love.
Our Story
We were building apps and webapps, and we kept hitting the same wall. Every time we needed deep linking or dependable link attribution, the available tools felt out of proportion to the job. The simple ones could not attribute anything. The powerful ones meant heavy SDKs, slow setup, and pricing aimed at much larger teams. We just wanted our links to work without turning it into a project of its own.
So we built a small internal tool to handle it for ourselves. It did the unglamorous work: create a link, send it to the right place on each platform, and tell us whether it actually worked. Nothing about it was fancy. It quietly removed a recurring headache, and before long we relied on it more than we expected to.
That tool became Codelloy. It grew because other people kept asking to use it, first people we knew and then their teams. We are still a small team building the product we wished we had: link attribution and deep linking that stays simple as you grow. We believe the best software gets out of your way, and that is the standard we hold ourselves to.
Our Mission
Make link attribution and deep linking accessible to every team. We build for the people who get handed this problem without being handed a specialist to solve it: the solo founder shipping a first app, the two-person growth team running campaigns across five channels at once, and the engineer who just wants a deep link to open the right screen without reading a forty-page integration guide. Powerful tools should not require a dedicated headcount just to set them up.
Your data should work for you, not disappear into a black box. We care about your journey as a business and as the customer of a business, because we have stood on both sides of that line ourselves. Keeping things simple is harder than piling on features, and it is the harder path we chose on purpose. It is not that hard to keep things simple. We are here to prove it.
Our Values
Simplicity
We measure success by how little time you need to get started, not by how many features we can list on a slide. If setting up your first deep link takes more than five minutes, we treat that as a bug in our product, not a gap in your knowledge. The promise: you should be live before your coffee gets cold.
Feature-Rich
Simple does not mean limited. Codelloy has the depth power users need, from bulk link creation to granular attribution rules, packaged so beginners never have to encounter it before they are ready. The advanced settings are always one click away, never in your face on day one.
Ease of Use
Great documentation is not a substitute for great design, so we invest in both. You should be able to guess how something works and be right most of the time. When you do reach for the docs, you will find a runnable example, not a wall of theory.
Fast & Secure
Every link resolves in milliseconds, because a slow redirect is a lost click. Every piece of data you share with us is protected with the same standards we apply to our own accounts, including encryption in transit and at rest. Security here is the baseline for everyone, not a premium tier you have to unlock.
Transparency
No hidden pricing tiers, no surprise limits, no terms that need a lawyer to decode. If a plan includes ten thousand links, that is exactly what it includes, and you will see your usage clearly long before you ever hit a wall. What you see is what you get.
Customer-First
We ship based on what our customers need, not on what makes a good press release. Our roadmap is shaped every quarter by real user conversations and support tickets, not internal assumptions. When enough of you ask for the same thing, it moves to the top of the list.
Data Privacy
Your data is yours. We do not sell it, share it, or use it to train models, and we never will. You can export everything and delete your account whenever you want, with no retention games and no dark patterns on the way out.
Developer Experience
We build the tool we wished we had back when we were the ones wiring this up. That means a clean REST API, predictable error codes, and a quick-start you can paste into a terminal and watch work on the first try. If our API surprises you, we consider that our mistake to fix, not yours to work around.
Reliability
Your links are often the front door to your product, so they have to be there every single time. We design for uptime you never have to think about, with redundancy built in so a single component failure never takes your links down. And when something does go wrong, we tell you what happened instead of hiding behind a green status page.
The team behind Codelloy
We are a distributed team of engineers, designers, and product thinkers who came together around a shared frustration: building great products should not require mastering a labyrinth of link management tools. Some of us come from performance marketing backgrounds, others from developer infrastructure, and others from consumer product and design. What unites us is the belief that powerful tools can be simple tools.
We are async by nature and intentional by design. We document decisions so anyone on the team can understand why something was built the way it was. We hold our ideas loosely and our users' feedback seriously. When a user tells us something is confusing, we do not argue: we fix it. Keeping things simple is harder than adding more features. We choose the harder path.
How do we decide what to build next? We ask our users and we listen more than we talk. Every major feature we have shipped started with a real conversation, not an internal brainstorm. We debate openly. Anyone on the team can challenge a decision, and the best argument wins regardless of seniority. We default to user benefit when we are unsure. That bias has saved us from building things that looked smart on a roadmap but would have made zero difference to anyone's actual day.
A real example: early users told us that configuring a deep link for their iOS app felt like filling out a tax form. They were right. We had buried three required settings under an Advanced toggle because we assumed most people would skip them. Most people did not skip them, and they were frustrated. We redesigned the flow, flattened the form, and added inline help text for every field. Support requests for that flow dropped sharply the following week. That kind of direct, honest feedback is the gift we ask for from every user who writes in.
We are not building Codelloy to sell it. We are building it because we use it and we want it to exist. The team that ships Codelloy also runs marketing campaigns on it, tests deep link flows for side projects, and reads every support conversation. When something breaks, it breaks for us too. That keeps our standards honest. We are here for the long term, and we make decisions the way you do when you are not looking for an exit: carefully, with users in mind, and with the knowledge that we will have to live with whatever we ship.
